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CENERGY ACTIVATING BRANDS

Team

  • [ Image: John Cimperman ]

    John Cimperman

    Managing Partner

    • Led sales and marketing for four professional sports teams and the fifth largest cable operator in the U.S.
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    John Cimperman brings over 17 years of sports marketing and brand building experience to Cenergy. Most importantly, John brings a solid reputation and real-world experience in delivering results-oriented marketing solutions. Prior to forming Cenergy, John served as Executive Vice President/Integrated Marketing for Adelphia Communications and the Buffalo Sabres. In this role, John was charged with leveraging the NHL team and the cable company for incremental sales. John also led the sales and marketing efforts for the Los Angeles Kings, Philadelphia 76ers and Cleveland Cavaliers.

  • [ Image: Kate Bohen ]

    Kate Bohen

    Account Director – Entertainment and Cable

    • Managed strategic marketing for Disney and ESPN Media Networks
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    Kate leads all of the entertainment and cable accounts at Cenergy, including Comcast, TBS, NFL Network and Rogers Cable. In addition to her depth of experience in integrated sales and marketing operations (primarily in the telecommunications industry), Kate’s strategic planning and project management skills help her achieve exceptional results for her clients.

    In the past, Kate has served as strategic marketing manager for Disney and ESPN Media Networks in Denver, focusing on affiliate marketing. Prior to that, Bohen was with Adelphia Communications, also in Denver, as a video product manager. Her experience also includes marketing positions with Discovery Communications Inc. in Bethesda, MD, and with Intrawest Corp. in Keystone, CO. She holds an MBA in Marketing and BA in Business, International both from Loyola College, Baltimore.

  • [ Image: Ken Trabert ]

    Ken Trabert

    Group Creative Director – Sports and Entertainment

    • Over fifteen years experience interpreting client marketing strategies and developing high-level, on-target creative
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    Ken is responsible for steering the creative process for all sports and entertainment accounts at Cenergy. He has worked with many of our key clients, including Pittsburgh Penguins, Cleveland Cavaliers, Lake Erie Monsters, OXY Acne Solutions, Softlips, High Falls and Right Guard. Ken’s expertise runs across all mediums, including traditional and new media, TV, radio, print, POS and packaging, and interactive and experiential media.

    Prior to joining Cenergy, Ken held myriad creative/design positions during his lengthy tenure at Wendel Duchscherer Architects & Engineers. As a former freelance designer, his clients included specialty boutiques, music entertainment venues and alternative rock bands. An accomplished musician himself, Ken has lent his talent to a number of client projects, including the contribution of several musical scores.

  • [ Image: Lee Robinson ]

    Lee Robinson

    Director of Experiential Marketing

    • Produced Coca-Cola’s experiential marketing environments for 7 Olympic Games
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    With a background in the visual arts and architecture, Lee has been working in the experiential marketing industry for sixteen years. He’s worked on seven Olympic Games, two Soccer World Cups, three Special Olympics Worldwide Games, NASCAR and numerous smaller events. Throughout his career, Lee has lived and worked in France, Greece, Japan, Norway and Australia.

    Lee has a great deal of experience in the creative process, managing people, timelines and budgets. His primary focus has been creating and producing event marketing structures, environments and displays from concept through activation for corporate sponsors including The Coca-Cola Company, Coca-Cola USA, Nations Bank, The Atlanta Falcons, Philips Arena, John Deere, Nike and Roots Canada.

Helping OXY® jump the competition

Since 2005, Cenergy has helped activate the OXY® brand with teenage boys and their moms, using mass media (national TV and print), as well as below-the-line tactics

such as sweepstakes and sponsorships. As a result, sales increased 52% at Wal-Mart, and OXY® surpassed Clearasil and Stri-Dex as the most preferred male brand
among teens.

the story