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CENERGY ACTIVATING BRANDS

Team

  • [ Image: John Cimperman ]

    John Cimperman

    Principal

    • Led sales and marketing for four professional sports teams and the fifth largest cable operator in the U.S.
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    John Cimperman brings over 17 years of sports marketing and brand building experience to Cenergy. Most importantly, John brings a solid reputation and real-world experience in delivering results-oriented marketing solutions. Prior to forming Cenergy, John served as Executive Vice President/Integrated Marketing for Adelphia Communications and the Buffalo Sabres. In this role, John was charged with leveraging the NHL team and the cable company for incremental sales. John also led the sales and marketing efforts for the Los Angeles Kings, Philadelphia 76ers and Cleveland Cavaliers.

  • [ Image: Lee Robinson ]

    Lee Robinson

    Director of Experiential Marketing

    • Produced Coca-Cola’s experiential marketing environments for 7 Olympic Games
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    With a background in the visual arts and architecture, Lee has been working in the experiential marketing industry for sixteen years. He’s worked on seven Olympic Games, two Soccer World Cups, three Special Olympics Worldwide Games, NASCAR and numerous smaller events. Throughout his career, Lee has lived and worked in France, Greece, Japan, Norway and Australia.

    Lee has a great deal of experience in the creative process, managing people, timelines and budgets. His primary focus has been creating and producing event marketing structures, environments and displays from concept through activation for corporate sponsors including The Coca-Cola Company, Coca-Cola USA, Nations Bank, The Atlanta Falcons, Philips Arena, John Deere, Nike and Roots Canada.

  • [ Image: Lee Robinson ]

    Ken Gelman

    Strategic Planning & Client Services

    • 20 years of leadership and direction in strategic marketing for sports and entertainment brands
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    For nearly 20 years, Ken has provided leadership and direction relative to strategic marketing and content development initiatives for several premier sports and entertainment properties and emerging brands. Prior to joining forces with Cenergy, Ken launched G-Funk Sports & Entertainment in 2006, partnering with clients the likes of NFL Digital Media, The Institute of Culinary Education, the Arena Football League, NFL On Location and Rogers Media.

    Prior to launching G-Funk, Ken worked for World Wrestling Entertainment, partnering with WWE’s cable, satellite and broadcast television affiliates to maximize revenue from their TV programming properties. Prior to WWE, Ken played a major role developing and implementing strategic marketing and programming initiatives for the National Hockey League on multiple media platforms. Ken began his career on Madison Avenue working with such firms as Adler, Boschetto, Peebles & Partners and Wunderman Worldwide.

  • Meet Cenergy


  • [ Image: Ken Trabert ]

    Ken Trabert

    Creative Director

    • Over fifteen years experience interpreting client marketing strategies and developing high-level, on-target creative
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    Ken is responsible for steering the creative process for all sports and entertainment accounts at Cenergy. He has worked with many of our key clients, including Pittsburgh Penguins, Cleveland Cavaliers, Lake Erie Monsters, OXY Acne Solutions, Softlips, High Falls and Right Guard. Ken’s expertise runs across all mediums, including traditional and new media, TV, radio, print, POS and packaging, and interactive and experiential media.

    Prior to joining Cenergy, Ken held myriad creative/design positions during his lengthy tenure at Wendel Duchscherer Architects & Engineers. As a former freelance designer, his clients included specialty boutiques, music entertainment venues and alternative rock bands. An accomplished musician himself, Ken has lent his talent to a number of client projects, including the contribution of several musical scores.

  • [ Image: Lee Robinson ]

    Sarah Neundorfer

    Senior Copywriter

    • Ten years experience in interactive and full-service advertising, working with major retail, sports and entertainment clients.
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    Sarah helps lead our creative team. As Senior Copywriter, she develops concepts and writes copy for our roster of clients including Delaware North Companies, Cleveland Cavaliers, Lake Erie Monsters, Upstate Farms, Zippo, MLB Network and TBS. Prior to joining Cenergy, Sarah co-founded the boutique interactive shop Sheer Motive, where she worked on a variety of entertainment and retail campaigns with national exposure. Before launching Sheer Motive, Sarah spent six years at renowned ad agency, TBWA\Chiat\Day. Her background includes work for A&E Television, Sprint, Nextel/Nascar, Nivea, Mars/Masterfoods, Cunard, Trident, and Smashbox.

  • [ Image: Lee Robinson ]

    Karen Cincotti

    Director of Interactive

    • Established management and strategic planning of interactive projects for key sports, entertainment, CPG & cable accounts.
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    Karen has been with Cenergy since 2002, and was promoted to Interactive Director in 2009. Her role is central to our process and she manages projects with a focus on ensuring interactive components fully integrate with the needs of our clients and their campaigns. Karen engages target audiences through the use of interactive, mobile and emerging technologies and her expertise ranges across all platforms – from mobile media to social networking. She has successfully managed the development of interactive projects for NHL Beard-a-thon®, Delaware North Companies, Wyoming County Tourism, HoliMont Ski Resort, NHL Network, KanJam, Moog, Comcast and TBS. She holds a Bachelor of Science degree in business and art administration from SUNY Fredonia.

Helping OXY® jump the competition

Since 2005, Cenergy has helped activate the OXY® brand with teenage boys and their moms, using mass media (national TV and print), as well as below-the-line tactics

such as sweepstakes and sponsorships. As a result, sales increased 52% at Wal-Mart, and OXY® surpassed Clearasil and Stri-Dex as the most preferred male brand
among teens.

the story