We like activating brands.
But what we're really into... is activating consumers.
We seek to understand the lives of consumers in order to open up the dialogue, create unique initiatives and facilitate an honest conversation. Because if you're not part of the conversation, you're not part of the consideration. That's why we foster true brand advocacy and go beyond the voice of one, and tap into the power of many.
It's about a true shift in thinking.
We know that anyone can surround the consumer, but getting people to do an about-face and move in a new direction is the key to great ideas.
On & Off Premise
Management & Activation
Web Development & Design
Social Media Strategy & Execution
Gamification & User Engagement
Branding & Creative Services
Research & Planning
Advanced Data Analytics
Creative people, account people, event people, interactive people. These are our kind of people. Because we know it takes all sorts to make our world turn round. Get to know some of the people who help lead the group effort toward making our company work.
Cenergy's fearless leader and founding partner, John, brings over 20 years of marketing and brand-building experience to the shop. John maintains relationships for our entire client roster, oversees business development and is the shop's lead sponsorship strategist. Prior to forming Cenergy, John served as executive vice president/integrated marketing for Adelphia Communications and the Buffalo Sabres. John also led the sales and marketing efforts for the Los Angeles Kings, Philadelphia 76ers and Cleveland Cavaliers.
Not everyone is born with Ken's creative energy. He steers the creative process at Cenergy and is busy at the creative helm for anything that needs a vision. He leads award-winning concept development and oversees the creative execution for our event activation, collateral, TV, radio, print, POS, web and interactive media projects. Having studied design and fine art at the Rochester Institute of Technology and the Cleveland Institute of Art, Ken brings a trained eye to every brand.
Associate Creative Director
Sarah helps lead our creative team. She is at the forefront of all creative projects in the shop, developing concepts, setting tone and writing copy across all mediums. Sarah develops ongoing creative for clients like Upstate Farms, NHL Network, Turner Broadcasting, AT&T and ESPN. Sarah brings over ten years of agency experience to the shop. Her portfolio includes work for major retail, sports and entertainment brands.
For nearly 10 years, Rachel has been an integral part of our team. She brings creativity and passion to every client. Rachel is the account director for AT&T, ESPN, the Cleveland Cavaliers, and Delaware North Companies. She's particularly skilled at nurturing client relationships and effectively communicates client needs to our internal talent to produce great results. Her past experience includes promotion and event management for the Buffalo Sabres, as well as the Rochester Rhinos and Rattlers.
Colleen leads the strategic planning, budget management and account development elements for many of Cenergy's clients, including: First Niagara Bank, Zippo Manufacturing Company, Bi-Lo Holdings, and Roswell Park Alliance Foundation. She also serves as the public relations and media expert for our client accounts, as well as Cenergy. Her experience strategizing and producing media correspondence while providing campaign direction has proven invaluable to our shop. Her past experience includes corporate communications and marketing for U.S. Lacrosse and the University of Baltimore. Colleen received her MBA in Leadership and Organizational Management from the University of Baltimore in 2007.
Cenergy's favorite Canadian, Mark, specializes in strategic planning, budget planning, and results management for our brand partners. He works collaboratively with our clients and internal teams to manage a wide variety of promotional platforms that exceed business objectives. As account director, he leads the team that manages consumer and channel marketing campaigns for Upstate Farms, Bison, Intense Milk, Watkins Glen International, and Shoppers Drug Mart. Prior to Cenergy, Mark gained marketing management experience at Rich Products and Xerox Canada.
With over 12 years of experience and a career that started in investments at Manning & Napier, Becky is good with numbers. That's why we've trusted her with our books since 2006. But her role at the shop goes well beyond spreadsheets and finances. She handles all of our trademark and legal needs, oversees business performance and assists in the strategic planning of the shop. Not only that, she's a brainstorming whiz, and even helped birth Beard-A-Thon, making her one of the agency's most vital staff members.